Coolabi is expanding and updating the Scarlett & Crimson cosmetics range designed exclusively for UK pharmacy-led health and beauty retailer Boots.
The Boots range, which was released for the holiday market in September 2009, has boosted its cosmetics line-up from seven to nine items and will see a 20% increase in store distribution compared with last year.
Designed and manufactured by SLG Beauty, the range is designed for a core audience of teen girls. The expanded range includes the My Beauty Collective cosmetics palette, Totally Charmed nail polish collection, and Double Trouble mascara and lip gloss duos.
Other categories in development in both the US and UK include apparel, perfume, bath and body, gifting and accessories and stationery.