News

Scarlett & Crimson cosmetic line primes for the holidays

Coolabi is expanding and updating the Scarlett & Crimson cosmetics range designed exclusively for UK pharmacy-led health and beauty retailer Boots.
July 23, 2010

Coolabi is expanding and updating the Scarlett & Crimson cosmetics range designed exclusively for UK pharmacy-led health and beauty retailer Boots.

The Boots range, which was released for the holiday market in September 2009, has boosted its cosmetics line-up from seven to nine items and will see a 20% increase in store distribution compared with last year.

Designed and manufactured by SLG Beauty, the range is designed for a core audience of teen girls. The expanded range includes the My Beauty Collective cosmetics palette, Totally Charmed nail polish collection, and Double Trouble mascara and lip gloss duos.

Other categories in development in both the US and UK include apparel, perfume, bath and body, gifting and accessories and stationery.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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