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Disney and Target launch tween fashion line

Disney Consumer Products and Target have teamed to launch a new fashion line of apparel and accessories called D-Signed, available at Target stores across the US and at www.Target.com starting August 1.
July 22, 2010

Disney Consumer Products and Target have teamed to launch a new fashion line of apparel and accessories called D-Signed, available at Target stores across the US and at www.Target.com starting August 1. Aimed at tween girls, the fashion line is inspired by Disney Channel Characters including Sonny Munroe from the Sonny With A Chance series.

Rather than portray the entertainment character’s likeness, D-Signed clothing is inspired by their look and personality on each series, essentially bringing the items you would find in their closet to market.

Ranging from US $4.99 to US $19.99, the first installment of the line will be the Sonny Munroe D-Signed collection that will include embellished graphic tees, skirts, dresses, pants, knit dresses, shorts, fashion tops and jackets, headbands, necklaces and bags. This initial collection will be available for three months, followed by a second assortment of apparel and accessories from the Sonny Munroe collection available at Target before the holidays.

Future collections of D-Signed will include fashions based on the style of other Disney Channel characters, including Alex Russo from Wizards of Waverly Place.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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