San Francisco, California-based Dimensional Branding Group (DBG) has named New Jersey-based plush manufacturer Kids Preferred as the new licensee for plush and soft toys for Biscuit, the book series from HarperCollins Children’s Books.
In addition to plush and fabric based toys, Kids Preferred will be developing bath toys, accessories, lunch bags and activity kits.
The Biscuit series, written by Alyssa Satin Capucilli, started out as part of HarperCollins’s I-Can-Read! Program. The books, aimed at beginning readers, have sold roughly 15,000,000 copies to date.
DBG is licensing all Biscuit categories, including toys & games, apparel, interactive, collectibles and room decor.