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Biscuit gets new licensee

San Francisco, California-based Dimensional Branding Group (DBG) has named New Jersey-based plush manufacturer Kids Preferred as the new licensee for plush and soft toys for Biscuit, the book series from HarperCollins Children's Books.
July 20, 2010

San Francisco, California-based Dimensional Branding Group (DBG) has named New Jersey-based plush manufacturer Kids Preferred as the new licensee for plush and soft toys for Biscuit, the book series from HarperCollins Children’s Books.

In addition to plush and fabric based toys, Kids Preferred will be developing bath toys, accessories, lunch bags and activity kits.

The Biscuit series, written by Alyssa Satin Capucilli, started out as part of HarperCollins’s I-Can-Read! Program. The books, aimed at beginning readers, have sold roughly 15,000,000 copies to date.

DBG is licensing all Biscuit categories, including toys & games, apparel, interactive, collectibles and room decor.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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