Vanessa Albeck, former director of marketing solutions at Yahoo!, has been named director of marketing TV-Mobile-Internet for Gong Media, the international entertainment and animation network aimed at 15- to 24-year-olds.
Albeck will oversee the international network’s marketing and the distribution of the Gong brand across all platforms in Europe and the US.
Increasing brand loyalty and managing international content and product marketing is Albeck’s main goal. She will also be responsible for communications and press relations.
Albeck began her career in 1997 as a consultant at Accenture (ex-Andersen Consulting). In 2000, she joined TF1Publicité, where she helped launch the Pricing and Yield division and managed commercial offers. In 2005, she moved to Yahoo! France.
Launched in 2006, Gong offers content, including Anime, movies, live concerts, video games, series, comics and Manga magazines, in more than 100 countries.