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Thomas chugs along digital path

HIT Entertainment is marking Thomas & Friend's 65th anniversary with the launch of new digital extensions, including a refurbished website and mobile landing page.
July 14, 2010

HIT Entertainment is marking Thomas & Friend’s 65th anniversary with the launch of new digital extensions, including a refurbished website and mobile landing page.

To complement the new CG-animated television series launching this year, the site has introduced a My Station section that can be personalized for each visitor, as well as 90 new activities and 63 new videos in the CG art style, as well as an enhanced parents section.

The homepage now features a video player showcasing the latest Thomas & Friends videos with CG content and exclusive online interstitials.

Also featured on www.ThomasandFriends.com is a new mobile landing page, which provides links to the Thomas & Friends Game Pack mobile application (priced at US$2.99 in the Apple iTunes App Store), which launched earlier this year. HIT plans to launch a second mobile app for iPhone and iPod Touch later this summer.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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