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CCI taps US brand strategist

With an eye toward US-based multinational companies, Toronto, Canada's CCI Entertainment is looking to lure sponsorship partners for its multiplatform properties.
July 14, 2010

With an eye toward US-based multinational companies, Toronto, Canada’s CCI Entertainment is looking to lure sponsorship partners for its multiplatform properties.

To do so, the Toronto prodco has inked a deal with L.A.-based entertainment brand strategist Suzy O’Hara, who will head up CCI’s brand-building efforts in untapped areas. CCI co-chairman Charles Falzon noted in a statement that such partnerships will extend the entertainment experience and develop original content. The company has had past success with Proctor & Gamble and General Foods.

O’Hara’s duties will include developing and presenting marketing and branded entertainment opps to advertisers in a range of media outlets and digital platforms. She’s well-equipped to tackle her new role, having spent 20 years at Disney developing franchises as well as serving in key positions in program development, broadcast marketing and distribution.

Her focus will be on a duo of CCI kids properties: Artzooka!, a new live-action/CGI art series slated to hit the CBC this fall, and GeoFreakZ, a multiplatform experience that expands on the treasure-hunting sport of geocaching.

From Playback Daily

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