Cartoon Network Asia has launched the region’s largest virtual playground with a new Cartoon Network Club that immerses members in their favorite TV worlds.
The free-to-join interactive club will feature a virtual currency that can be redeemed to preview shows, play games and receive discounts on merchandise. Rewards are earned through discovering hidden codes, entering contests or downloading Cartoon Network games.
The channel’s existing 2.5 million registered website users get automatic membership along with introductory bonus rewards. Cartoon Network Club will also let members have a say in what they’d like play on the site, watch on-air, and members will have the chance to be game testers before an official game launch.