News

RDF Rights inks stationery deal for Simon’s Cat

RDF Rights has signed a deal with UK greeting card and stationery firm Portico to produce a range of paper products for the Simon's Cat brand.
July 13, 2010

RDF Rights has signed a deal with UK greeting card and stationery firm Portico to produce a range of paper products for the Simon’s Cat brand.

Portico will produce branded products including greetings cards, gift wrap, gift tags, gift bags, stationery-based gifting and dated products to include calendars and diaries. The products will be launched at retail this summer.

RDF Rights, appointed by United Agents as the UK licensing agent for Simon’s Cat earlier this year, is actively seeking other licensees to develop the range, including gifting plush and other soft lines.

The animated series has garnered 70.3 million total views on YouTube to date and has established a substantial social media presence.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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