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Skillicious with Fruit Shoot H20 returns to CiTV

ITV is re-commissioning a second series of the ad-funded series Skillicious With Fruit Shoot H20, which will air on kidcaster CiTV in the UK this summer.
July 12, 2010

ITV is re-commissioning a second series of the ad-funded series Skillicious With Fruit Shoot H20, which will air on kidcaster CiTV in the UK this summer.

Skillicious with Fruit Shoot H20, a production for CiTV from RDF’s The Foundation, is part of a wider campaign from Britvic using the Robinsons Fruit Shoot brand to get kids active and learning new skills.

Filmed in front of a live studio audience, the show scours the country to find interesting activities and encourages children to try new skills.

This time around, Skillicious with Fruit Shoot H20 will feature lessons from a celebrity instructor and segments designed to challenge presenters to replicate the kids’ talent. The property will also be rolling out abroad, accompanied by a licensing and merch plan.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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