E1 Entertainment’s Peppa Pig is teaming with UK nursery chain Busy Bees for the Busy Bees Early Years Change4Life campaign to promote healthy living among families.
The campaign, which aims to kickstart a lifestyle revolution for families and help halt the rising obesity rate in the UK, is taking place from July 12 to July 23 and will feature active events at Busy Bees nurseries, including a Peppa Pig Triathlon to help raise money for Peppa’s official charity partner, Tommy’s.
The Peppa Pig triathlon will feature activities aimed at young children and including splashing in ‘muddy puddles,’ riding a trike and running. Children at Busy Bees will raise money for Tommy’s research into pregnancy complications by asking friends and family to sponsor them.
On top of the triathlon, every fundraising Busy Bees nursery is being entered into a prize draw to win a visit with the popular preschool pig.