News

WBCP and Kids Republic launch DC fashion line

Warner Bros. Consumer Products (WBCP), on behalf of DC Comics, has enlisted L.A.-based manufacturer Kids Republic to launch a fashion line for boys inspired by DC Super Heroes and villains.
July 7, 2010

Warner Bros. Consumer Products (WBCP), on behalf of DC Comics, has enlisted L.A.-based manufacturer Kids Republic to launch a fashion line for boys inspired by DC Super Heroes and villains.

The Kids Republic DC Comics collection will feature a range of DC classics, including Batman, Superman, Justice League, Green Lantern, The Joker, Nightwing and Killer Croc.

The line, produced under Kids Republic brand names including Dx-Xtreme, Payable To and Reset, includes t-shirts and will expand to woven shirts, hooded sweatshirts, and fashion bottoms, retailing from US$14 to US$39. The initial products are set to roll out to retail during the back-to-school season at US department stores including Nordstrom’s and Bloomingdales, as well as other specialty chains.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

Menu

Brand Menu