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Sesame Workshop launches Nigerian series, national mobile campaign

Channeling the power of preschool television and mobile marketing, Sesame Workshop is bringing an original version of its flagship educational series Sesame Street to Nigeria.
July 5, 2010

Channeling the power of preschool television and mobile marketing, Sesame Workshop is bringing an original version of its flagship educational series Sesame Street to Nigeria.

Entitled Sesame Square, the half-hour programming block will feature content focused on educational messages and activities aimed at the roughly 25 million preschool-age children in Nigeria, only 10% of whom are currently enrolled in preschool.

The series will feature two local Muppets, one of whom will be named via a national mobile phone campaign currently underway. The unnamed male Muppet will receive his identity via children and caregivers across Nigeria texting one of three name options to the producers of the series.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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