Big Idea Entertainment, a faith-based studio and producer of children’s programming, characters and brands, will be releasing its latest VeggieTales installment, VeggieTales: It’s a Meaningful Life (50 minutes), this October.
The It’s a Meaningful Life launch will be supported by a comprehensive marketing and advertising campaign with licensing and promotional partners.
Big Idea will promote the DVD release through branded, interactive grocery carts for children in regional Kroger and Kmart locations, where each TVKart will feature a video screen with selection button for kids to watch VeggieTales songs, clips and promotions.
The DVD title will also be promoted on televisions that will show clips and songs in US restaurants including McDonald’s, Burger King, Crazy 8, Carl’s Jr., KFC and Denny’s. More than 800 Gymboree GymTV in-store viewing areas in the US, UK, Ireland and Australia will also play clips and songs from the DVD, and more than 500 Chuck E. Cheese’s in the US will feature clips in their birthday party areas.
A viral eGreeting card campaign with American Greetings will also be developed. In addition, Big Idea Entertainment will launch a targeted national television and radio promotional tour with artist Steven Curtis Chapman performing the DVD’s theme song, Meant to Be.
And beginning in September, Big Idea will roll out a line of holiday-themed merchandising for the DVD, including puzzles from Talicor, holiday mini-plush character toys and ornaments from Gund, T-shirts from Crossroads Designs, color wash stockings and ceramic and rubber ornaments from Gregg Gift and boxed and individual Christmas cards from DaySpring, a division of Hallmark.