News

KiKANiNCHEN heads to Simba

Munich-based brand and licensing agency m4e AG has signed an exclusive toy deal with Simba Dickie Group for German public broadcaster Ki. Ka's preschool brand KiKANiNCHEN to cover the German market.
June 21, 2010

Munich-based brand and licensing agency m4e AG has signed an exclusive toy deal with Simba Dickie Group for German public broadcaster Ki. Ka’s preschool brand KiKANiNCHEN to cover the German market.

KiKANiNCHEN products will roll out across several Simba Dickie Group brands, including Nicotoy soft toys, Eichhorn wooden toys, Simba’s Art & Fun range, BIG outdoor toys and Noris-Spiele games and puzzles.

m4e is currently looking to add more toys/soft-toys partners and publishing and home entertainment licensees to round out KiKANiNCHEN’s core licensing program.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

Menu

Brand Menu