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Nick signs slew of CP deals in Latin America

Nickelodeon & Viacom Consumer Products has inked a raft of deals for the Iberian Peninsula and Spanish-speaking Latin America for a number its properties, including SpongeBob SquarePants and Dora the Explorer as well as live-action sitcom iCarly.
June 17, 2010

Nickelodeon & Viacom Consumer Products has inked a raft of deals for the Iberian Peninsula and Spanish-speaking Latin America for a number its properties, including SpongeBob SquarePants and Dora the Explorer as well as live-action sitcom iCarly.

In Spain, Boibe has signed for SpongeBob children’s underwear and pyjamas, while Drave Mad is on-board for SpongeBob slippers and other footwear, including boots, sandals and trainers for both Spain and Portugal.

Jaslen is creating a SpongeBob range of trolley and travel bags for children and teens and European Holographics has picked up the SpongeBob license for mural decorations and stickers.

In Latin America, Norma Carvajal has licensed iCarly and teen-focused telenovela Isa TKM in a wide-ranging South American and Caribbean territory deal for back-to-school products, including binders, composition books, planners and organisers, folders, notebooks and portfolios.

Finally, Tupperware is licensing a number of Nick properties for several lines of lunch boxes, sandwich bags, bottles, cups and mugs and kitchen storage and tabletop products across Latin America.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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