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BabyTV lines up worldwide L&M agents

International cabsat channel BabyTV has signed up agents worldwide to expand its licensing and merchandising operations.
June 17, 2010

International cabsat channel BabyTV has signed up agents worldwide to expand its licensing and merchandising operations.

Paris Arabesques will take on the French market, while Max Licensing (Turkey), Popcorn (Portugal), Pro Entertainment (Argentina) and P&L Global Network for the rest of Central and Latin America have also been appointed.

Bright Group International, meanwhile, has been tapped as the network’s publishing agent for several major territories including the UK.

BabyTV already has a number of product launches in the pipeline for 2010 and is continuing to source agents in additional territories to help develop its retail presence in 2011.

The channel is available in more than 100 countries around the world with more than 350 affiliate partners.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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