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Twentieth Century Fox Consumer Products announces Glee merch program

Twentieth Century Fox Consumer Products moves full steam ahead with a long-term global merchandising and promotional campaign for the Fox television series Glee.
June 10, 2010

Twentieth Century Fox Consumer Products moves full steam ahead with a long-term global merchandising and promotional campaign for the Fox television series Glee. The program will be introduced this fall and will include such partners as Konami Digital Entertainment (Karaoke Revolution Glee Wii game), Awake, Briefly Stated/LFUSA (sleepwear, loungewear & intimates), Accessory Innovations (bags, small leather goods), Little, Brown Books for Young Readers (Glee publishing program) and C&D Visionary (stickers, patches, magnets, buttons, tattoos for the US and Canada).

Awake’s extensive line of fashion apparel, t-shirts, fashion tops, sweatshirts and jackets will launch exclusively at US retailer Macy’s in August and will remain exclusive through holiday 2010. Claire’s will debut its branded jewelry line in September.

Glee, set to enter its second year, is produced by Ryan Murphy Television in association with 20th Century Fox Television.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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