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Twilight sweeps entertainment categories at LIMA Awards

Red-hot, or should we say white-hot and sparkly property The Twilight Saga: New Moon captured a total of five LIMA Licensing Excellence Awards at the ceremony held on Tuesday evening at Licensing Show in Las Vegas.
June 9, 2010

Red-hot, or should we say white-hot and sparkly property The Twilight Saga: New Moon captured a total of five LIMA Licensing Excellence Awards at the ceremony held on Tuesday evening at Licensing Show in Las Vegas.

Soft goods licensee NECA picked up the Best Film, TV or Entertainment licensee – soft goods for its New Moon range, while Nordstrom’s won Best Retailer for its young women’s apparel program for the property. Cardinal Industries got the nod for best hard goods licensee in the film, TV and entertainment category and Striker Entertainment/Most Management and Summit Entertainment walked away with both the Best Film, TV and Entertainment and Best Overall Program of the Year for the program surrounding the second film in the supernatural-tinged series.

Beyond Twilight, other notable awards in the kids entertainment realm included Mattel’s win for Barbie as Best Character Brand/Toy of the Year, Mighty Fine’s nod for Best Character/Toy soft goods licensee for its Peanuts merchandise and Digital Blue’s win as Best Character/Toy hard goods licensee for its cool line of Lego digital devices.

The brothers behind Hasbro, Stephen and Alan Hassenfeld, were also inducted into LIMA’s hall of fame, and Alan gave a very poignant acceptance speech detailing Hasbro’s long and ground-breaking history in the licensing business on behalf of himself and his late brother, who passed away in 1989. The standing ovation he received was well-deserved.

About The Author
Lana Castleman is the Editor & Content Director of Kidscreen and oversees all content for Kidscreen magazine, kidscreen.com and related kidscreen events. lcastleman@brunico.com

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