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Green Lantern programs bolster WBCP offerings

Warner Bros. Consumer Products (WBCP) is kicking off Licensing Expo with its sights set on a landmark year ahead for DC Comics and master toy licensee Mattel, led by programs in support of summer 2011's Green Lantern from Warner Bros. Pictures.
June 7, 2010

Warner Bros. Consumer Products (WBCP) is kicking off Licensing Expo with its sights set on a landmark year ahead for DC Comics and master toy licensee Mattel, led by programs in support of summer 2011′s Green Lantern from Warner Bros. Pictures. Under the terms of their ongoing alliance, Mattel is granted unprecedented access to the breadth of the DC Comics vault of characters, including Green Lantern. Mattel will also continue its lines based on Batman: The Brave and the Bold and DC Super Friends, and is in the process of developing an all-new line to support Young Justice.

In the upcoming Green Lantern film, characters wear a ring that grant them superpowers, but when a new enemy threatens to destroy the balance of power in the universe, their fate and the fate of Earth, lies in the hands of their newest recruit, the first human ever selected: Hal Jordan.

Mattel is launching a comprehensive product line based on the film that’s set to hit retail next summer, which includes basic and deluxe action figures, role play, playsets, games, puzzles and vehicles. Mattel is also supporting the film across key brands such as Hot Wheels, Tyco R/C and UNO.

Mattel is also rolling out products inspired by Young Justice, which will premiere on Cartoon Network during the 2010-2011 season. The all-new series is produced by Warner Bros. Animation and is based on characters from DC Comics. Product offerings include figures, playsets and other show-inspired lines.

Meanwhile, Batman: The Brave and the Bold fans will welcome next spring’s release of Total Armor toys based on the Warner Bros. Animation series airing on Cartoon Network.

Lastly, the Fisher-Price Smart Cycle- a stationary bike, learning center and arcade game system – will offer both Batman and Green Lantern titles. The iXLT Learning System, a 6-in-1 portable smart device, will feature the Batman: The Brave and the Bold software title. Both products will be available this fall.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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