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Discovery Communications and Big Tent extend licensing deal

New York-based Big Tent Entertainment has expanded its licensing relationship with Discovery Communications, signing a three-year extension to continue representing the Discovery Kids brand, while assuming L&M representation for Discovery's TLC brand.
June 4, 2010

New York-based Big Tent Entertainment has expanded its licensing relationship with Discovery Communications, signing a three-year extension to continue representing the Discovery Kids brand, while assuming L&M representation for Discovery’s TLC brand.

Over the past three years, Big Tent has developed Discovery Kids’ consumer products program, and, as part of its extended agreement, will continue to roll out more than 50 new Discovery Kids products from some of its major licensing partners, including Parragon Publishing, MerchSource, 505 Games, Jakks Pacific, MasterPieces, SRM and Kids Station.

Big Tent plans to also expand its Discovery Kids licensing program in the following categories: platform-based video games, electronics, computers/computer peripherals, RC Toy, apparel, room décor, furniture, outdoor sport and select food categories.

As for adult-focused TLC, Big Tent will spearhead licensing efforts for the overarching brand as well as the network’s lineup of programming and sub-brands that includes shows like What Not to Wear, Say Yes to the Dress and 19 Kids and Counting.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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