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NPD finds 5% UK toy revenue increase during Easter

According to Market research company The NPD Group traditional toy sales in the UK during the two weeks between Good Friday and Easter 2010 experienced were up 5% versus the same period last year.
June 2, 2010

According to Market research company The NPD Group traditional toy sales in the UK during the two weeks between Good Friday and Easter 2010 experienced were up 5% versus the same period last year.

This year, toy sales during the week of Good Friday increased 30% from the prior week, which is a usual trend for the UK.

This time period, which represents an average of 3% of annual toy sales, is a solid indication of the UK toy industry’s recovery.

Star Wars, Ben 10 and Toy Story topped sales for Good Friday week, all marking sales boost of more than 50% on the week prior.

NPD also found sales in the grocery channel exceeded those at specialty toy retailers. Grocery’s market share for the two-week Easter peak shot up to 37% in 2010 from 28% in 2009 – a strong performance against its annual 30% share of UK toy sales. According to The NPD Group’s Retail Tracking Service, grocers also managed to increase their average price by 11% during Good Friday week versus the prior week.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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