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Nelvana names licensees and broadcasters for its animated series

Nelvana Enterprises is heading to Licensing Show next week with new broadcasting and licensing deals for its animated properties Babar And The Adventures Of Badou and Max & Ruby.
June 2, 2010

Nelvana Enterprises is heading to Licensing Show next week with new broadcasting and licensing deals for its animated properties Babar And The Adventures Of Badou and Max & Ruby.

New broadcasters signed on for the new CGI series Babar And The Adventures Of Badou include Playhouse Disney Japan, ABC TV Australia, TV New Zealand, TV2 Norway, YLE 2 Finland, DR TV Denmark, Thai PBS and SRC for French Canada. Licensing agent TF1 Licences has signed up many licensees for the French marketplace including Lansay (toys), Sun City (apparel and accessories), CTI (bed linen) and Viquel (back-to-school and stationery). Also, special programs are planned to celebrate Babar’s 80th Anniversary next year.

On the Max & Ruby side, new products in the US marketplace include book titles from Penguin and Key Porter, Toys ‘R’ Us Times Square exclusive New York City themed merchandise and plush and puzzles at Barnes & Noble. A new live stage show from KOBA Entertainment is set to debut in Canada this September and a QSR promotion is planned for Q1 2011. New licensees for the US include Sara Max (sleepwear), Bakery Crafts (cake decorations), Core Velocity (novelty foil packs) and Kellytoy (crane and amusement toys).

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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