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WBCP extends gaming, retail and scrapbook deals

Warner Bros. Consumer Products (WBCP) has extended a number of multi-year agreements with licensing partners across its portfolio.
May 28, 2010

Warner Bros. Consumer Products (WBCP) has extended a number of multi-year agreements with licensing partners across its portfolio.

The new 2010 DC Comics HeroClix lineup from WizKids/NECA will draw from the most current and popular storylines, including Blackest Night Starter Game and Brightest Day Action Pack, both based on DC Comics’ Green Lantern comic book series. Additionally, the products will include the Watchmen Collector’s Set, featuring 25 figures in a display-quality package, as well as Jonah Hex, based on the Warner Bros. film slated to hit theaters next month. The DC Comics HeroClix line will also include the DC 75th Anniversary Set, which spans DC Comics’ history.

WBCP has also expanded its partnership with custom-retail manufacturer Zazzle, granting the company limited-time access to art from five classic comic books in celebration of DC Comics’ 75th anniversary year. WBCP is also leveraging Zazzle’s on-demand manufacturing technology and global online marketplace to deliver thousands of customized merchandise options featuring such brands as DC Comics, Scooby-Doo, Looney Tunes, The Flintstones and Harry Potter and in its online stores.

Harry Potter will also be bringing his magic to the scrapbook pages of Creative Imaginations. In a two-year licensing partnership with WBCP, Creative Imaginations, which provides custom manufacturing of scrapbook products via licensed artist and brand designs, will have access to the entire Harry Potter film series to create a new line of scrapbooking paper, stickers, albums, kits, autograph books and embellishments.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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