Licensing agent Kidz Entertainment/EEMC has brokered a new deal for Hidden City Entertainment’s Bella Sara brand that will see a new range of home furnishings, apparel, and stationery hitting key European markets.
Under the agreement, TOP-TOY/ K.E. Mathiasen A/S will produce a range of Bella Sara-branded products, including book bags and book wrappers, towels, bed sets, T-shirts, sleeping bags, notebooks, and stationery sets. The new products are set to launch this fall across Scandinavia, Germany and Benelux. TT/KEM will also launch a Bella Sara toy line with Giochi Preziosi and carry the trading card game in its network of retail stores.
Bella Sara is a magical world of horses where girls can expand their imaginations through play. Originally launched in Denmark by Gitte Odder Braendgaard, it was first introduced to the North American market in 2007 by Hidden City Entertainment, which currently sells the brand internationally through distribution partners into various sales channels.