News

People Moves: Simon Waters named Hasbro SVP of global licensing

Hasbro has tapped former Disney exec Simon Waters as its new SVP of global licensing.
May 26, 2010

Hasbro has tapped former Disney exec Simon Waters as its new SVP of global licensing.

Waters has been assigned with the reinvention of key Hasbro brands and the alignment of international licensing efforts. Waters will be based at Hasbro’s L.A. offices and will report directly to global chief marketing officer John Frascotti.

Waters joins Hasbro after holding a variety of positions with increasing importance at Disney Consumer Products, most recently serving as VP of global franchise development and strategic marketing. At DCP, Waters drove marketing strategies for brands such as Winnie the Pooh and Mickey Mouse. He’s also held executive positions at Universal Music Group and Bertelsmann Music Group earlier in his career.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

Menu

Brand Menu