Corus Entertainment’s Kids Can Press (KCP) and dairy producer Parmalat Canada are rolling out a year-long partnership with the launch of a Black Diamond Funcheez in-pack promotion featuring limited-edition Franklin The Turtle mini books.
The first mini book, Franklin at School, is scheduled to hit grocery stores on June 1 and until August 31, Canadian children can collect three limited-edition bilingual (English/French) Franklin mini books in specially marked packages of Black Diamond’s FunCheez in grocery stores across Canada. KCP and Parmalat will release three more mini book titles in October and another set in February, bringing the total collection to nine titles.
The campaign will be supported with 15-second on-air billboards that will run for four weeks starting on June 28. Funcheez will also feature an online component where kids can download bilingual activity sheets featuring the iconic turtle and his friends.