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BGI to launch BabyTV publishing series

BabyTV, the 24-hour commercial-free channel for infants, toddlers, and their parents, has appointed Bright Group International (BGI) to launch a new baby publishing series based on its programming.
May 25, 2010

BabyTV, the 24-hour commercial-free channel for infants, toddlers, and their parents, has appointed Bright Group International (BGI) to launch a new baby publishing series based on its programming.

Founded in 2003, the channel’s 70 or so shows are created in-house under the guidance of childhood experts and reach parents and children through Baby TV’s carriage deals with major television platforms worldwide.

BGI represents a number of other companies looking to move their brands into publishing, including Hallmark and London Zoo.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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