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Henson signs Pacific Asian licensing agreements

The Jim Henson Company is bolstering its brand presence across Asia Pacific with new licensing agents Wild Pumpkin, Medialink and Empire, signed to develop consumer products programs based on the prodco's portfolio of IP.
May 21, 2010

The Jim Henson Company is bolstering its brand presence across Asia Pacific with new licensing agents Wild Pumpkin, Medialink and Empire, signed to develop consumer products programs based on the prodco’s portfolio of IP.

Wild Pumpkin will represent various brands in Australia and New Zealand, including Henson’s newest preschool brands Sid the Science Kid and Dinosaur Train, along with evergreen brand Fraggle Rock and lifestyle property Skatelab. Nickelodeon Australia currently airs Sid The Science Kid and will debut Dinosaur Train this fall. Medialink is now repping Dinosaur Train in Singapore, Malaysia, Thailand, Indonesia, Philippines, Hong Kong, China and Taiwan, and Empire will represent Sid The Science Kid and Fraggle Rock in those same territories.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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