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People moves: CPLG US names Jeff Shapiro VP of retail business development

Cookie Jar consumer products division CPLG has tapped licensing vet Jeff Shapiro as it new VP of retail business development for the US market.
May 18, 2010

Cookie Jar consumer products division CPLG has tapped licensing vet Jeff Shapiro as it new VP of retail business development for the US market.

Based in L.A., Shapiro will promote a wide range of brands at all levels of retail, focusing onretail expansion for popular Cookie Jar Entertainment brands, including Richard Scarry’s Busytown, Johnny Test and Caillou, as well as third-party properties the Harlem Globetrotters, Strawberry Shortcake, Lucha Libre USA and Varsity.

Shapiro brings more than 15 years of experience to his new role. His previous titles include VP of retail marketing at Twentieth Century Fox and executive director of retail promotions for Sony Pictures Consumer Products. Most recently, Shapiro served as head of retail business development for Art Impressions, where he developed merchandising-marketing campaigns for the Skelanimals brand.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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