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Target gives video games, electronics more floor space

US mass market retail giant Target is set to expand the layout of its electronics and video game departments across stores nationwide.
May 17, 2010

US mass market retail giant Target is set to expand the layout of its electronics and video game departments across stores nationwide.

The new layouts, which began rolling out across the chain in April and are anticipated to be completed by June, are designed to provide additional product diversity and better access to games and information. As part of the reinvention, the video game section is being expanded by 30% and will be organized by platform and game genre. A majority of Target stores will house video game learning centers and trial stations.

The video game learning centers feature a 40-inch high-definition touch screen where guests can read reviews, learn about game features, sort by ESRB ratings, view in-store price and inventory and receive recommendations on best sellers. The trial stations, meanwhile, allow consumers to try out the latest titles before they buy.

Target’s new tack speaks to the growing sales of video game hardware, software and accessories, which generated revenues of close to US$19.66 billion in 2009, according to the NPD Group.

To further complement its product offerings, Target recently announced it is the first brick-and-mortar retailer to bring Amazon’s Kindle to stores. The Kindle is currently available at 104 Target outlets and will be rolling out chain-wide on June 6.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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