Atlantyca Entertainment has partnered with Telecom Italia for a nationwide public service campaign that will have Geronimo Stilton teaching Italy’s children how to safely surf the web.
Atlantyca’s Geronimo Stilton is featured in new book The Fabumouse Secrets of the Web that’s part of the national Sail Safe Campaign (Navigare Sicuri), launched in October of 2009 in association with Telecom Italia, Save the Children and Fondazione Movimento del Bambino. The book chronicles Geronimo’s misadventures with the Internet and gives advice to children in the form of 10 Rules for Safe Internet Usage. Telecom is distributing 100,000 complimentary copies of the book at the company’s points of sale outlets throughout Italy and online at www.navigaresicuri.org.
In addition, posters featuring Geronimo Stilton and his 10 Rules will be given out at elementary schools and the character will embark on a national tour that is scheduled to visit a number of Italy’s major metropolitan areas. Geronimo Stilton is also featured on Telecom Italia’s website, with his own interactive webpage where he shows children and parents how to use the Internet correctly.
Atlantyca Entertainment is the original rights holder of the Geronimo Stilton brand and all of its character spinoffs. Geronimo Stilton, the series, is co-produced by Atlantyca and Moonscoop and based on the chapter book series featuring the curious rodent.