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WBCP aligns with HP for printable products

Warner Bros. Consumer Products (WBCP) and HP have teamed to create and distribute printable merchandise featuring a range of Warner Bros. and DC Comics characters to be sold through online, retail and direct-to-consumer channels.
May 14, 2010

Warner Bros. Consumer Products (WBCP) and HP have teamed to create and distribute printable merchandise featuring a range of Warner Bros. and DC Comics characters to be sold through online, retail and direct-to-consumer channels.

The collection of printable merchandise includes photo prints, posters, photo books, mouse pads, mugs, calendars, puzzles, greeting cards, skins for electronic devices, wall appliqués, wallpaper and apparel, and will feature a number of properties from the Warner Bros. portfolio, including Batman, Bugs Bunny, Scooby-Doo, The Flintstones, Yogi Bear and Harry Potter.

Merchandise is expected to be available for retail at the beginning this week.

Planned distribution channels include online (at a variety of web destinations like Snapfish.com), mass market retailers, warehouse clubs, supermarket/grocery, camera/photo specialty, drugstores, computer specialty, home improvement, office specialty and stationery stores.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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