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Disney channels head to South Korea

The Walt Disney Company, through its subsidiary Disney Channel International, and Korean telecommunications service provider SK Telecom are teaming to launch Korean-language Disney-branded channels in South Korea, marking the first Disney outlets in the world launched as a joint venture.
May 12, 2010

The Walt Disney Company, through its subsidiary Disney Channel International, and Korean telecommunications service provider SK Telecom are teaming to launch Korean-language Disney-branded channels in South Korea, marking the first Disney outlets in the world launched as a joint venture.

The plans involve launching Korean-language versions of Disney Channel and Playhouse Disney. The two channels will be available in HD multiplex, as well as SD format over cable, direct-to-home and IPTV platforms and related on-demand digital media services in South Korea. Anchored by Disney characters, the channels will air a significant portion of locally produced programming. The launch of the channels is slated for spring 2011, pending approval from the Korea Communications Commission.

SK Telecom will be the majority (51%) shareholder in the joint-venture company and will bring to the partnership its expertise in mobile, IPTV and digital media platforms.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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