The Walt Disney Company, through its subsidiary Disney Channel International, and Korean telecommunications service provider SK Telecom are teaming to launch Korean-language Disney-branded channels in South Korea, marking the first Disney outlets in the world launched as a joint venture.
The plans involve launching Korean-language versions of Disney Channel and Playhouse Disney. The two channels will be available in HD multiplex, as well as SD format over cable, direct-to-home and IPTV platforms and related on-demand digital media services in South Korea. Anchored by Disney characters, the channels will air a significant portion of locally produced programming. The launch of the channels is slated for spring 2011, pending approval from the Korea Communications Commission.
SK Telecom will be the majority (51%) shareholder in the joint-venture company and will bring to the partnership its expertise in mobile, IPTV and digital media platforms.