News

Bob the Builder partners with UK charity

Housing charity Shelter and HIT Entertainment's Bob the Builder are teaming up for an exclusive three-year partnership to highlight housing issues faced by families in the UK.
May 10, 2010

Housing charity Shelter and HIT Entertainment’s Bob the Builder are teaming up for an exclusive three-year partnership to highlight housing issues faced by families in the UK.

The partnership will provide a range of fundraising initiatives for Shelter, starting with a premiere of Bob’s new feature-length special Legend of the Golden Hammer on May 15 at Leicester Square VUE.

Further projects include cause-related marketing initiatives at major UK retailers, communication plans to schools and nurseries and new Bob/Shelter co-branded fundraising campaigns.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

Menu

Brand Menu