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Marvel broadens children’s publishing program

Marvel has forged deals with Little, Brown Books for Young Readers and Bendon Publishing for their new children's book publishing programs.
May 4, 2010

Marvel has forged deals with Little, Brown Books for Young Readers and Bendon Publishing for their new children’s book publishing programs.

Both programs, which feature Iron Man 2 titles among other Marvel brands, will launch with a variety of formats, including story, activity, coloring and board books, as well as novels, early readers and pop-up books.

Little, Brown Books for Young Readers has Super Hero Squad and Iron Man 2 publishing programs, including novels, early readers, storybooks and activity books lined up to launch this spring with six Iron Man 2 titles and three Super Hero Squad.

Additionally, Marvel is expanding its existing partnership with Bendon to create a new line of children’s books featuring Spider-Man, Marvel Heroes, Super Hero Squad, Iron Man 2 and the Incredible Hulk. The initial line of titles will be available at drug stores, discount stores, department stores, mass, price clubs, super market/grocery and craft and hobby retailers.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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