International preschool channel KidsCo is widening its carriage in Africa to South Africa through a new deal with satellite Pay TV service On Digital Media (ODM).
Starting next month, ODM will broadcast KidsCo original productions such as Boo & Me and Jass Time! alongside its library classics, including Inspector Gadget and The Wiggles.
The agreement, which was negotiated with input from international content consultancy 3 Vision, will see KidsCo available in South Africa for the first time. The move follows the launch of KidsCo across Sub-Saharan Africa in countries including Angola and Mozambique.