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Cartoon Network likes to Move It

Cartoon Network is teaming with the National Association for Sport and Physical Education (NASPE) to launch the Move It Movement Tour, a new summer-long initiative that aims to encourage six- to 14-year-olds to get healthy and active.
April 29, 2010

Cartoon Network is teaming with the National Association for Sport and Physical Education (NASPE) to launch the Move It Movement Tour, a new summer-long initiative that aims to encourage six- to 14-year-olds to get healthy and active.

The campaign launches on May 1st for National Physical Fitness & Sports Month and will travel to more than 30 markets nationwide through the joint efforts of participating cable affiliates. On-air and online media promoting the tour will also spotlight the Let’s Move In School initiative, a grassroots effort aligned with First Lady Michelle Obama’s Let’s Move! campaign.

The Move It Movement tour will feature activity and learning stations, incorporating additional partner organizations as the Boys & Girls Clubs of America, The President’s Council on Physical Fitness & Sports, FDA’s Spot the Block, NBA/WNBA FIT and NFL Play 60 and HOPSports.

The tour is the latest extension of Cartoon Network’s Get Animated initiative and will be supported by on-air and online promotion from Cartoon Network and its participating cable affiliates, featuring occasional appearances by local professional athletes from the NBA and the NFL. Joining Cartoon Network as co-sponsors of the inaugural tour are 3M Nexcare products, Crayola, the FDA and Columbia Pictures’ The Karate Kid.

From May 1 to August 3 families will be able to participate in a host of themed activities, including a skate park challenge, soccer shootouts, an NBA/WNBA Activity Zone, and a Karate Kid martial arts challenge.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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