News

Claire’s gets Cheeky

Cheeky Monkey, one of the 16 Withit characters, will be making its debut in Claire's Accessories stores across the UK and Europe starting in June.
April 28, 2010

Cheeky Monkey, one of the 16 Withit characters, will be making its debut in Claire’s Accessories stores across the UK and Europe starting in June.

Claire’s will launch a specially designed range of glittered stationery, bags and backpacks that will feature the monkey in a skull ‘n’ crossbones motif under the title ‘Cute But Cheeky.’ Geared towards girls aged nine to 15, the line will appear in selected Claire’s Accessories stores throughout the UK and in stores in major European markets and will include A4 and A5 notebooks, mechanical pens and pencils, 16-piece super stationery set, zip top purses, school sized backpack and mini courier bags.

Withit is also introducing its new Flash-animated world, where the characters’ fans can play games, download wallpaper and screensavers and join the Withit Club. Links to the website will appear on the Claire’s range.

The Withit Icons were developed in the 1990s and since 2001 have been licensed in more than 50 countries and across a range of categories including apparel, nightwear, stationery, bags and accessories

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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