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7-Eleven brings value video games to its shelves

US-based convenience retailers 7-Eleven, which began selling new-release video games in its stores last year, is introducing a new selection of pre-owned video games offered at a lower price.
April 21, 2010

US-based convenience retailers 7-Eleven, which began selling new-release video games in its stores last year, is introducing a new selection of pre-owned video games offered at a lower price.

The games will feature titles released in the previous year, priced under US$20. The company is adding the new value video game section to approximately 100 stores each week and hopes to have it installed in most stores before the end of the year.

Outlets will carry up to 96 games for Sony PlayStation 2 and 3, Xbox 360 and Nintendo Wii, as well as Nintendo DS and Sony PSP handheld devices. Pricing will be determined by the game’s original cost, how long the game has been available and its popularity.

7-Eleven has partnered with Game Trading Technologies, a game-trading service provider that acquires the games from other retailers and manufacturers and then tests them before repackaging and distributing to 7-Eleven stores. The video game section ramps up 7-Eleven stores’ home entertainment offerings that currently include new and previously viewed DVDs as well as new CD compilations.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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