News

More pep for Peppa with US$150 million + in sales

Peppa Pig licensor E1 Entertainment has announced that the brand grossed more than US$150 million at retail in the UK, excluding DVD, in the last fiscal year making it the number one preschool property for girls, and number four overall in the UK in 2009.
April 12, 2010

Peppa Pig licensor E1 Entertainment has announced that the brand grossed more than US$150 million at retail in the UK, excluding DVD, in the last fiscal year making it the number one preschool property for girls, and number four overall in the UK in 2009.

Peppa Pig toy sales increased by more than 30% in the last year, with holiday sales of Princess Peppa’s Palace contributing a large boost to numbers. The UK licensing programme, incubated under E1, continues to grow with 55 licensing partners currently on board, with products including DVDs, books from publishing partner LadyBird books, a stage show and video games.

The brand is co-owned by E1 and the show’s creators Astley Baker Davies. The show is produced by Phil Davies, of Astley Baker Davies, and airs in 180 countries worldwide.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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