London, UK-based IP firm Ludorum has secured a raft of UK licensees for DC Thomson’s Dennis and Gnasher brand.
2Entertain has been appointed as UK DVD partner for the television series, which airs on CBBC. Other licensees include Blues (apparel), TV Mania (nightwear and underwear), Smiffys (costumes) and Vogue (housewares).
Dennis and Gnasher licensed products target boys ages five to seven and will be available at leading UK retailers starting this spring. Additionally, the new Dennis and Gnasher website includes an interactive game where players control miniature clones of Dennis and guide him through various locations.