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Twilight teams up with Claire’s UK

Thanks to a deal with UK licensing rep E1 Entertainment, Twilight Saga merch will hit 831 tween/teen-friendly Claire's accessories stores across the UK and Europe this year.
April 7, 2010

Thanks to a deal with UK licensing rep E1 Entertainment, Twilight Saga merch will hit 831 tween/teen-friendly Claire’s accessories stores across the UK and Europe this year.

The collaboration coincides with last month’s DVD release of Twilight Saga: New Moon. Claire’s will also stock Twilight Saga DVDs and the promo will target key months in the saga’s release schedule, including this summer’s theatrical debut of the third installment, The Twilight Saga: Eclipse and its subsequent DVD launch later this year. (Both the film and DVDs are distributed by E1 in the UK on behalf of Twilight producer Summit Entertainment.)

Twilight global licensee, NECA, is continuing to produce a series of products, including apparel, accessories and bedding. Other UK licensees include Hallmark cards, Underground Toys (distributing Cardinal board games), Lazerbuilt (mobile phone accessories), Ravensburger and pan euro confectionery partner: Bon Bon Buddies.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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