Thanks to a deal with UK licensing rep E1 Entertainment, Twilight Saga merch will hit 831 tween/teen-friendly Claire’s accessories stores across the UK and Europe this year.
The collaboration coincides with last month’s DVD release of Twilight Saga: New Moon. Claire’s will also stock Twilight Saga DVDs and the promo will target key months in the saga’s release schedule, including this summer’s theatrical debut of the third installment, The Twilight Saga: Eclipse and its subsequent DVD launch later this year. (Both the film and DVDs are distributed by E1 in the UK on behalf of Twilight producer Summit Entertainment.)
Twilight global licensee, NECA, is continuing to produce a series of products, including apparel, accessories and bedding. Other UK licensees include Hallmark cards, Underground Toys (distributing Cardinal board games), Lazerbuilt (mobile phone accessories), Ravensburger and pan euro confectionery partner: Bon Bon Buddies.