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BRB takes Suckers licensing program to VIP

Madrid, Spain-based BRB Internacional has kick-started the international expansion of the Suckers brand by naming VIP as its licensing agent for France.
March 31, 2010

Madrid, Spain-based BRB Internacional has kick-started the international expansion of the Suckers brand by naming VIP as its licensing agent for France.

Aimed at children aged six to 12, short-form series Suckers has garnered an international family audience with its portrayal of toys that live inside cars. The global branding of Suckers coincides with the premiere of the series on Disney XD in the US this year.

Suckers has also been acquired by Cartoon Network in Latin America and by 2×2 in Russia. A complete licensing plan has been developed around the series that will include a range of product categories, such as car accessories, mobile phones, and apparel. VIP will also represent BRB’s Angus & Cheryl brand for France.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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