News

CNE renews Bell Sports deal

Cartoon Network Enterprises has renewed its licensing deal with Bell Sports to develop sports equipment for the Ben 10 franchise for the North American market.
March 30, 2010

Cartoon Network Enterprises has renewed its licensing deal with Bell Sports to develop sports equipment for the Ben 10 franchise for the North American market.

The two-year deal includes a full line of safety helmets and knee/elbow pads that features characters and designs from the series.

The line will continue to be distributed at mass retailers nationwide. The deal follows a similar pact made for the Nelvana/Spin Master IP Bakugan repped by CNE in the US.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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