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Chapman Entertainment launches nursery campaign

Chapman Entertainment has launched a campaign targeting the preschool demo with free Fifi and the Flowertots and Roary the Racing car booklets that include activities, games and competitions.
March 29, 2010

Chapman Entertainment has launched a campaign targeting the preschool demo with free Fifi and the Flowertots and Roary the Racing car booklets that include activities, games and competitions.

The booklets will be distributed to preschools and nurseries throughout the UK.

In addition to the booklets, Chapman has launched Fifi’s Sunflower Challenge, following the distribution of Fifi sunflower seeds to nurseries.

Teachers and children are then encouraged to snap photos of their sunflowers and send submit them to Fifi microsite www.fifiandtheflowertots.com/sunflowerchallenge. The owner of the best sunflower will win a selection of Fifi toys.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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