Chapman Entertainment has launched a campaign targeting the preschool demo with free Fifi and the Flowertots and Roary the Racing car booklets that include activities, games and competitions.
The booklets will be distributed to preschools and nurseries throughout the UK.
In addition to the booklets, Chapman has launched Fifi’s Sunflower Challenge, following the distribution of Fifi sunflower seeds to nurseries.
Teachers and children are then encouraged to snap photos of their sunflowers and send submit them to Fifi microsite www.fifiandtheflowertots.com/sunflowerchallenge. The owner of the best sunflower will win a selection of Fifi toys.