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Endemol launches Endemol Worldwide Brands

Euro formats powerhouse Endemol is reorganizing its ancillary business activity under the Endemol Worldwide Brands brands banner and has tapped former Fremantle Media exec Olivier Gers to head up the venture as CEO.
March 29, 2010

Euro formats powerhouse Endemol is reorganizing its ancillary business activity under the Endemol Worldwide Brands brands banner and has tapped former Fremantle Media exec Olivier Gers to head up the venture as CEO.

The new division will focus on extending Endemol properties across multiple platforms, including licensing and merchandising, as well as investing in product development and the creating games applications and social gaming sites. The division will work with Endemol’s operating companies around the world.

Gers will be joined by Joerg Bachmaier, who has been appointed as the SVP/GM Americas at the new division.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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