Coolabi’s twee/teen fashion and lifestyle brand Scarlett & Crimson will be the hitting UK-based Superdrug stores with a new line of everyday cosmetics and beauty accessories.
The IPs joint owners Coolabi and creator Ged Backland inked a deal with SLG Beauty, Ruby Hammer, Millie Kendal and Superdrug to create the 35-SKU line of cosmetics and accessories.
The ‘Be Your Own Scene’ cosmetics range from US$7 to US$14 per item across 26 SKUs and will be available in 400 Superdrug stores in the UK. An additional nine beauty accessories, priced between US$5 and US$15, will be available in 180 Superdrug stores.
The range goes into stores mid-April.