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Coolabi launches Scarlett & Crimson cosmetics

Coolabi's twee/teen fashion and lifestyle brand Scarlett & Crimson will be the hitting UK-based Superdrug stores with a new line of everyday cosmetics and beauty accessories.
March 26, 2010

Coolabi’s twee/teen fashion and lifestyle brand Scarlett & Crimson will be the hitting UK-based Superdrug stores with a new line of everyday cosmetics and beauty accessories.

The IPs joint owners Coolabi and creator Ged Backland inked a deal with SLG Beauty, Ruby Hammer, Millie Kendal and Superdrug to create the 35-SKU line of cosmetics and accessories.

The ‘Be Your Own Scene’ cosmetics range from US$7 to US$14 per item across 26 SKUs and will be available in 400 Superdrug stores in the UK. An additional nine beauty accessories, priced between US$5 and US$15, will be available in 180 Superdrug stores.

The range goes into stores mid-April.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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