Chorion taps Marathon as agent for Eric Carle

March 24, 2010 by Gary Rusak

London’s Chorion has appointed Paris -based Marathon Media as the merchandising and licensing agent in France for its Eric Carle property.

The two companies will work closely together to develop the strategy for the French licensing program to be built around The World of Eric Carle.

The design-driven licensing and merch program, which focuses on noted children’s author Carle’s The Hungry Caterpillar, is looking for additional partners in apparel, plush, toys and game, stationery, health and beauty, arts and crafts and giftware.