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Warner Bros. gets into Olympic spirit with Supergirl

Warner Bros. Consumer Products has partnered with Olympic medalist Nastia Liukin to create Supergirl by Nastia, a lifestyle merch line that will feature apparel exclusively at US mid-tier retailer JCPenney.
March 23, 2010

Warner Bros. Consumer Products has partnered with Olympic medalist Nastia Liukin to create Supergirl by Nastia, a lifestyle merch line that will feature apparel exclusively at US mid-tier retailer JCPenney.

The apparel line features messages of empowerment, creativity, strength and intelligence and will retail from US$20 to US$38 per piece, including active fleece, dresses and tunics, knit pants, signature t-shirts, dancewear, fashion leggings, shrug tops and more.

The launch is being supported by an extensive marketing rollout, including circular advertising, direct mail, integrated social media and in-store promotions and appearances by Liukin across the US.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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