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People moves: RDF names new brand manager

RDF Rights, part of the RDF Media Group, has appointed Cheryl Lee to the newly created position of brand manager.
March 22, 2010

RDF Rights, part of the RDF Media Group, has appointed Cheryl Lee to the newly created position of brand manager.

Lee’s key areas of responsibility will be RDF Rights kids portfolio, which includes the flagship preschool brand Waybuloo, Yo Gabba Gabba!, Mister Maker and Big Barn Farm. She will also be responsible for delivering UK retail marketing and promotional initiatives, as well as working with broadcast partners to launch and promote RDF’s tv series.

Lee joins RDFR from Premier Foods where she was brand manager

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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